Go-To-Market & Growth Strategy
Creator-First Approach
Creator Grants & Incentives → Funding for early creators who drive network activity.
Revenue-Share Promotions → Reduced platform fees and higher revenue splits for early adopters.
Early Creator Programs → Exclusive perks (priority airdrops, boosted visibility, governance influence).
Community Building
Ambassador Program → Empower local leaders to grow communities in key regions.
Guilds & Collectives → Thematic/interest-based communities that drive content, curation, and collaboration.
Local Chapters → Regional hubs for offline meetups, hackathons, and grassroots growth.
Growth Loops (On-Chain Incentives)
Tiered Referral System → On-chain referral tracking with escalating rewards for high-performing referrers.
Quest System → Gamified missions rewarding engagement (XP → NFT Badges → Boosted visibility/rewards).
Social Reputation Layer → Engagement quality directly impacts earning multipliers, ensuring content value.
Strategic Partnerships
Wallets & Onboarding Providers → Seamless entry for new users.
Marketplaces → Cross-platform integration for NFT content and creator monetization.
Infrastructure Providers → Scalable, low-fee multichain architecture.
Web3 Media & KOLs → Co-marketing campaigns to amplify reach.
Key Performance Indicators (KPIs)
MAU / DAU Growth → Active user metrics to measure adoption.
Retention Rate → Stickiness of community & creators.
Post Quality Score → On-chain engagement & reputation index.
NFT GMV (Gross Merchandise Value) → Creator economy health & marketplace traction.
DAO Participation Rate → Governance activity as a proxy for decentralization.
Staking Ratio → Share of tokens staked, reflecting ecosystem trust & long-term commitment.
Last updated